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2017

THE PLACE

Salon, Spa, Concept Space

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Project Overview

As an expatriate in another country, finding others who speak the same language as you is key to feeling OK. When I was living in Switzerland, word got out that I was a designer and was approached with my business partner about a young stylist who wanted to create a place for expats to go and feel pampered / welcome. The Place was born. Our client wanted everything from branding, to a fully responsive web experience where salon & spa clients could make appointments and be bi-lingual for their Swiss German clientele as well. Oh and the extra sq footage she wanted to reserve as an event space or space for young designers to flourish. How do we convey all of that in one site?

PROBLEM

The Place - Salon, Spa & Concept Space needed it all. We started with mood boards and found a direction. Then we created a logo and style guide for all other branding materials to follow. Mapping out the site as the salon evolved was a crazy challenge. We used a word press site as a starting point but added a super unique look as it gives The Place the ability to make changes as the offerings evolve. The final site is layered, complex and yet simplified - just like the physical experience of the client's appointment.

SOLUTION
MY ROLE

UX / UI designer, Creative Director

BRAINSTORMING, CONCEPTING, TESTING

The place wanted it all when it came to their web presence. They had clients who spoke 2 languages, needed to feel a sense of calm when interacting, make an appointment and learn what it's all about. We started by brainstorming with the client all the things they wanted and then began mapping out a site map that worked. Then we moved to design and had the client weigh in every step of the way. We tested the experience on every device and toggling languages.

RESPONSIVE WEB EXPERIENCE

This may look like one long scrolling page - but it's so much more.  Simple navigation jumps you where you need to go. Easy to find / sticky appointment tab follows you as you navigate so its simple to make an appointment. The calming colors, elegant typeface, beautiful photos and the faces of the super trendy staff all speak to the experience.

FULL BRANDING EXPERIENCE

The Place is an experience that touches all of your senses. From the playful and organic logo, to entering the zen space, you can feel as though you will be taken care of here.

EMILY TRAVIS CREATIVE

UX / UI • ART DIRECTION • PHOTOGRAPHY

© 2021 - EMILY TRAVIS CREATIVE