PAYFLEX
PAYFLEX
2016
DEALER RATER
Making car buying easier
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Project Overview
When I started at DealerRater the website was archaic (to be kind). It wasn't responsive, had no flow, used an antiquated rating system and did nothing to encourage the dealerships to engage.
PROBLEM
As the sole UI / UX designer, I was ultimately responsible for overhauling the entire unauthenticated experience. From fonts, styling, colors - a complete style guide - on the front end to creating a responsive grid that the front end developers could work with, there was almost nothing I didn't touch. Additionally, created an app (LotShot) that dealers used to increase reviews after a sale.
SOLUTION
MY ROLE
Lead UI designer
RESPONSIVE FOR BOTH END USERS & DEALERS
A fully responsive site allowed all users access. The numbers were startling - only 15% accessed DealerRater on a smaller device when I started but that's only because the site didn't work on mobile. Almost immediately users began to trust the experience and reviews increased substantially.
WRITE A REVIEW
The main feature of DealerRater is review writing and reading - without that there's no site. Creating a sophisticated search & filter tool so that users can easily find what they are looking for was instrumental in the design.
ANIMATION
Subtle animation can go a long way to make what could be a boring experience that much more. Below as you hover over each employee's image, their story would appear above. Being able to hire best in class talent is the cornerstone in any successful company.
MOBILE APP
This dealer back-end app was created to help engage the customer after a car sale. The dealer used the app to take a photo and it was immediately sent to the customer where they could reply with a review and it would automatically appear on the DealerRater home page and Dealer specific page. Any increase in reviews for the dealers potentially increases future sales down the line. We tested and tweaked the app based on the Dealer's experience.
